1. Key Responsibilities
- Strategy Development: Design and implement marketing strategies to increase brand awareness, customer engagement, and lead generation.
- Digital Marketing: Manage online campaigns across social media, SEO, email marketing, and paid advertising (Google Ads, Facebook Ads, etc.).
- Content Creation: Collaborate with content teams to produce blogs, case studies, social media posts, and more.
- Analytics & Reporting: Track the performance of marketing campaigns using tools like Google Analytics, HubSpot, or social media insights.
- Lead Generation: Develop and execute campaigns aimed at acquiring new customers and nurturing leads.
- Brand Management: Ensure consistent brand messaging and identity across all marketing channels.
- Market Research: Conduct research to understand market trends, customer behavior, and competitive landscape.
2. Required Skills
- Digital Marketing Expertise: Knowledge of SEO, SEM, PPC, social media marketing, and content marketing.
- Analytical Skills: Ability to use data to measure and optimize marketing performance.
- Content Marketing: Strong understanding of how to create engaging content that resonates with the target audience.
- Email Marketing: Experience with email marketing tools like MailChimp, HubSpot, or similar platforms.
- Customer Relationship Management (CRM): Experience using CRM platforms like Salesforce or HubSpot for managing leads and customer engagement.
2. Qualifications:
1) MBA in marketing
2) PDGM in marketing